How will you use Keyword Researcher?

Let's list a few ways you might use the app in your business.

 

Go after low-competition Long Tail keywords. Using the good ol' free Google Keyword Tool is great. But there is an alternate universe of long tail keyword phrases that live in Google's other database--namely, their "AutoComplete database." That's the database that is accessed when you're typing queries into the Google.com search box (notice that white list of suggested keywords that that pops up as you type?) Long tail keywords are great because they allow you to generate content that targets phrases that your actual customers are typing in, but that may not be too obvious to your competitors.

 

Build A Gigantic List Of Keywords. Keyword Researcher is designed to scrape the auto-complete databases of Google, YouTube, Bing, and even Amazon.com. When taken all together, that is quite a few sources of keywords. As you probably know, if you're building an authority site, or if you would like to become a dominant player in your niche, then starting with a large database of keywords (that your customers are actually typing in) is a powerful marketing tool.

 

Generate creative article ideas. Create article titles that are reflective of what people in your industry are actually searching for. Coming up with unique content ideas for your website is hard enough. But Keyword Researcher allows you to create article content about niche-specific concepts--that only a select few people in the world are actively searching for. Keyword Researcher allows you to type in partial article titles (or concepts) and prompt Google to "fill in the blank."

 

Answer questions about your product or service. Wouldn't it be great if you actually knew the kinds of questions your potential customers were actually asking? What if, instead of creating content about your product randomly, you could answer questions in your niche based on phrases that your potential customers were actually typing in to Google? Well you're in luck, because Keyword Researcher is great at uncovering such "long tail question" style queries.

 

Gauge market interest about a new niche. Let's say you're considering starting a new website, or venturing into a new product niche. And, suppose you'd like to somehow determine how much search buzz is currently hovering around this topic. You can use Keyword Researcher to get a "feel" for how much interest is actually out there. For example, let's say you were selling cameras. Then you might try putting these phrases into the app: Are people asking questions about this product? Try "How to * a camera" Is this product often paired with related products? Try "* for cameras" Is this product popular with a particular set of users. Try "cameras for *"

 

List of Instructional Videos

Want to learn a few tricks? Let's go over how to use Keyword Researcher for all your keyword-finding needs!

The following videos outline several possible uses for Keyword Researcher. Keyword Researcher was initially designed to be a "Long Tail keyword finder." But it's also much more. Use it to find a good domain name, get creative titles for articles, or generate long tail anchor text for your backlinking strategy.

Finding "Question Keywords" in your niche, and using the "Idea Generator"

In this video, we talk about how you might use Keyword Researcher to harvest lots of good Long Tail "question" style keywords in your niche. This is valuable because your potential customers are typing questions into Google, and if you are selling what the need, then you might be able to convert them into actual customers. We also discuss Keyword Researcher's "Idea Generator"--which suggests some useful phrases that you might consider applying to your product or service.

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Keywords that feature the preposition "for" in the phrase.

In this video, I talk about a couple tricks that enable you to look for products that match your target clientele. Or, enable you to find out which subset of customers might be most interested in your product or service. In brief, when people use search engines (like Google) they tend to use the preposition "for" to narrow down the item they want. For example, when you type "* for cameras" into Keyword Researcher, then you're presented with a myriad of attachments and uses for cameras, that people in the world are actively searching for.

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Using the AutoComplete Scrapers.

In this video, we talk about Keyword Researcher's "Google AutoComplete Scraper" and the "Bing AutoComplete Scraper." These scrapers work by examining your list of "seed keywords" and plugging them into Google (or Bing) one at a time. And then, saving the suggested return.

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Using the Related Searches Function.

In this video, we talk about Keyword Researcher's ability to harvest keywords from Google's Related Searches page. You've probably seen Google's "Related Searches" page before. They are those little blue phrases that pop up under your search box (from the Related searches page). The list frequently consists of synonyms and commonly associated related keywords that Google's master computers think are related to your query. These phrases can be valuable to us because they made provide some insight on keywords (related to your primary keywords) that you would have never thought of before.

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The best way to find a domain name EMD.

In this video, I go through the process of finding an EMD (Exact Match Domain) in your niche. The SEO value of EMD's is a hotly debated and curious subject. And because of the navigational component of the Google Search Results Page, is an issue that is not going away. In any case, if you want to find an EMD, then the method in the video utilizes Fraser's Keyword Strategy, as well as the GoDaddy Bulk Registration tool to try to do so in the faster manner possible.

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How to use a large variety of keywords in your on-site and off-site content.

In this video, we go over some basic SEO and discuss various ways to use all the keywords that Keyword Researcher finds. For marketers that are new to SEO, the amount of keyword data can often be quite overwhelming. So I try to breakdown how one might use these keywords for article titles, article sub-topics, and diversified incoming anchor text.

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The single most elusive mistake in all of website design.

In this video, I outline a very common mistake in website design. A mistake that I notice on the vast majority of website's I visit. In brief, people often fail to appropriately insert the ALT attribute in their website's header (or logo). This oversight can potentially have some major negative ramifications to a website's ranking.

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How to use Keyword Researcher's Idea Generator.

In this video, I outline how to use of Keyword Researcher's "Idea Generator." This is a little box of search queries which have proven to reveal a lot of juicy long tail (low-competition) keywords in your niche.

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Learn to find "how to" words.

In this video, we'll talk about some of the limitations of the Google Keyword Tool. And how it was never really designed to reveal long tail keywords (i.e. "how to" keywords) in your niche. We'll go over a few examples of how you might use Keyword Researcher to reveal hundreds of keywords--which otherwise would remain hidden from view.

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